It’s sadly really effective lol, why do any research if I can just look at a list and choose without thinking? (at least I just assume this is what is going on in some people’s heads at times lol). Even if you try and give actual info/attach context and stuff, some will still just ignore it
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mute the video, turn on subtitles. 
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But why would I want to watch a video then 
To see the shell…I guess…
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Agreed. What I meant (failed to express) is that I am referring to the lack of backing up of that subjectivity. Lows, mids, highs, what tracks did you listen to, where did you hear the qualities that you are talking about. How do we, the audience, know that you know what you are talking about? The most subjective things that can’t be measured, like separation, imaging, and soundstage, I have a big problem when people aren’t using musical references to back up their opinion. What can also be done is comparison to a physical quality, such as distance between the ear-cup and the “end” of that soundstage that you are hearing.
Agreed. Video content is the most consumed content in the world, so it’s a very efficient way to get big and make a living.
Written is kind of old school, and I think it requires much more skill in order to be executed correctly. Sure, videography and cinematography is far from easy, but how many reviewers do we have that are implementing this in their vids? Joshua Valour is the first one that comes up in my head, but besides him I get MKBHD and other huge YT reviewers (now, they are all companies with a team, rather than individuals).
I agree that both video and written content can be consumed for pure entertainment purposes. However, I think less people have the patience to read, especially when it comes to long and thorough review articles.
I know that I used to to this. When it comes to “mainstream” tech, I sometimes don’t have the patience to sit through a 15 minute video, so I just skip to the end to hear what that person thinks.
Also, something I forgot to express in my previous reply is that I think there are less serious critics on YT. When you think of creating a video, there are so many things going into it, that you don’t have much time left outside of it. From recording, to editing, from audio, to editing that same audio, coming up with titles, etc. It’s a big job.
If you are a YouTuber, you also have the pressure of upload consistency, so you just try to get a video done, rather than spending time to focus on the quality and the accuracy of what you are saying.
To be fair, a lot of people do the same with written reviews. They just skip to the conclusion. Tiny attention spans aren’t limited to only certain mediums these days.
The idea that written reviews are more comprehensive by nature than video reviews is a myth. I’ve read some incredibly superficial reviews online, where some video reviewers are quite detailed in their analysis of headphones.
Guess I disagree with Marshall McLuhan … 
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Pff, that’s even more common. It’s much easier to locate.
I can agree that there are a ton of 
written reviews, but that’s because there are more amateurs and genuine customers who are just sharing their opinion and experience. Thanks to platforms like Head-Fi, general consumers can casually just post a review. With YT, it’s a bit different I think. It’s not nearly as common to see a customer genuinely sharing their opinion as it is on places like Head-Fi.
When it comes to vague and “effortless” content, I think that written content takes more time. For example, you can literally just turn on your cam, spit out some gibberish, click “upload” and be done. With written content you have to care about grammar, structure, presentation, etc.
But then again, when it comes to professional videos, it might take a whole crew to put them together.
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The problem with YouTube videos is that it takes a lot of work to put together even the most simple of videos, whereas a written review can be done over time.
I wish I had time to get more creative with the production of my videos but I barely have time to put them together as is. That’s why I only do them in one language and save the dual language for the written reviews (which still take time to translate).
I’m order to spend time on producing videos with b roll etc, you need to have the time available. I personally have a job that takes up at least 40 hours of my week plus a family. Luckily the 40 hours are used to listen to headphones, otherwise I would never be able to find the time to do even the simple format I do now.
The other option is to make it a job, in which case it needs to make money and to make money you need to attract people, which are usually attracted by pretty colours and editing.
Then, at the end of all this, you get the keyboard warriors that come in to tell you how stupid you are, how you don’t know what you are talking about and just buy airpods 
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Ah gotcha, well personally I’d just call that more detail rather than being objective, since you are really just being more informative and better documented than being more objective per se
It’s hard since everyone has their own definitions of that, having some sort of explanation on those terms helps. Regarding not talking about specific tracks, personally I don’t have any issues if people don’t do that, as long as they have enough generalized detail and explanation to where things like that don’t need to be explicitly stated, one or the other sort of thing, if you aren’t going to have that you need something else that gives similar information
Hm, I’d personally say it’s about similar skill when getting started at least, I wouldn’t say that on average someone’s first video vs first written content one is clearly typically worse than the other, just depends on the person. I personally don’t really care about video stuff in general so I don’t really recognize good video skills when I see it so I can’t comment on skill for videos, but I’d agree it seems like a challenge to make a written format both very engaging and informative at the same time
Fair enough, a video seems like it can be more effectively paced by the creator whereas a written content has to be paced more by the reader than writer
I mean there are traditionally more critics lol, but I guess it depends on your audience for that
So I think this happens equally on the written side of things too, either format you are going to try to appease your audience to some extent, and I’ve seen people spew out just as much written content as people do on YT so not sure if that’s specific to one format vs another moreso than it is dependent on the demands of that person’s audience they amassed and the type of person they are
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Oh, M0N, do I love you for your good replies.
So, I think we came to a conclusion that it’s 50/50.
Thinking more about the video side, I did just realize that structure is much harder to put together than in written format. B-rolls and each frame counts, it has to be smooth and logical (unless you are Zeos and just roll out a head camera review — nothing wrong with that!).
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I’m a professional writer and editor, and some written reviews don’t care about the above, either.
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The challenge of making a YouTube audiophile headphone channel a full-time job is complicated by the tiny audience. Sure, headphones are a pillar of our lives in here, but we are a niche. We are freaks, we are weirdos – with all apologies to Thom Yorke.
It’s damn tough to find enough subscribers for niche content to make a living. It’s why guys with millions of subs like Marques Brownlee focus almost exclusively on tech you can buy at your local Best Buy or even Staples. A far, far larger sea into which to cast your net.
Another quandary for video creators is the balance between quality and quantity. I always prefer quality and have notifications set for my favorite YouTube reviewers.
But most frequent YouTube viewers are moths darting about, looking for a new porch light to swirl around on a summer night. They’re not going to be patient to wait for quality; they want quantity. So, that’s why you see so many headphone reviewers on YouTube – to take the words of Steve Bannon – “flooding the zone with shit.”
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My Dad Reviews $20k Worth of Headphones…
Where would you guys put my dad on this spectrum? 
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Very cozy video, watched the whole thing. Was an enjoyable watch
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Liked that brah…your dad has great musical taste 
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DMS joined The Headphone Show as a new reviewer:
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Cool video, Drew! Damn, you are a clone of your old man!
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The whole headphone show thing will forever be iffy to me cause they’re literally working for a store… have they ever slammed something they sell?
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