KLH Ultimate One - WTF?

Does anyone have any experience with this? I came across this last night and am blown away at the product claims and sticker price. How can these cost only $299 with a 50mm pure beryllium driver??? Is this some kind of scam?

Looks like it could be very V-shaped.

https://www.soundstagenetwork.com/index.php?option=com_content&view=article&id=2035:klh-ultimate-one-headphones&catid=263&Itemid=203